KBL European Private Bankers (KBL epb), which operates in 50 cities across Europe, has been renamed Quintet.

Founded in Luxembourg, the group is introducing the new name at a time it is making major investments, expanding its service offers, and extending its global reach.

The pan-European group, parent of London-based Brown Shipley, has also rebarded KBL Luxembourg as Quintet Luxembourg and KBL España as Quintet España.

Brown Shipley, InsingerGillissen in the Netherlands, Merck Finck in Germany, and Puilaetco (Belgium and Luxembourg) will all be known as Quintet private banks.

All brands will adopt a shared corporate identity, illustrated by five interlocking rings. Also, the name was inspired by a symbol of the five senses and five fingers on a hand.

“Our new name speaks to who we are as a firm and how we deliver value to people,” explained Jakob Stott, CEO, Wealth Management. “Like a musical ensemble, we bring together different viewpoints and diverse perspectives so we can meet our clients’ needs and earn their trust by always doing the right thing for them.

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“Quintet is a private bank for people who see the world differently, who seek a partner like us, committed to protecting and growing their wealth as if it were our own,” he said. “Combining agility and security, we focus on what matters most to the individuals and families we serve so they can invest in a richer life, however they define it.”

Hires before rebrand

In September 2019, Colin Price became its new group COO and member of the Authorised Management Committee.

Price is responsible for the supervision of support functions such as IT, operations, HR, marketing and real estate.

He works with Eric Mansuy, who held the role of group COO and is now the group chief information technology & operations officer. Mansuy will now report to Price.

Price, a former partner at PwC and McKinsey,  set up his own boutique consultancy in 2014.

In addition, Bill Street was appointed its new group CIO, replacing Stefan Van Geyt.

Street joined from State Street Global Advisors, where he was the CIO for EMEA operations.

He worked for more than 10 years at State Street Global Advisors, where he managed over €500bn in assets.