Australian advice technology provider Ignition has entered into the UK market following integration with the Bank of Ireland.

The UK launch comes close on the heels of Ignition’s $26m (£14m) funding b-round led by Morgan Stanley.

As part of the UK expansion, the tech provider has set up offices in London and Edinburgh.

Ignition Europe CEO Terry Donohoe said that the company is confident that there’s real demand in the UK financial services market for true digital advice.

“We’re bringing the Ignition technology platform to the UK in order to support financial institutions in helping their customers to make better financial decisions through secure, compliant digital advice solutions.”

Founded in Australia in 2014, Ignition provides digital advice solutions for banks, wealth and asset managers, pension and insurance providers.

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Its technology is developed to facilitate hybrid, adviser-led and direct to customer advice journeys.

The company is said to caters to global financial companies in addition to domestic and midmarket enterprises.

Ignition entered Europe in 2017 by opening of an office in Dublin. The following year, it was named as advice technology partner by Bank of Ireland.

Latest entrants to the UK market

Earlier this week, Swiss financial service company VZ Group acquired a stake in London-based advisory firm Lumin Wealth, making its entry into the UK market.

In January this year, American private equity firm Flexpoint Ford entered into an agreement with the independent directors of British wealth consolidator AFH Financial Group on the terms of a £224.5m ($307m) offer to acquire the latter.

The same month, Focus Financial Partners partner firm Connectus Wealth Advisers agreed to acquire Watterson Financial Planning to expand into the UK.

Last December, Vestrata, a fintech company offering integrated investment solutions, launched in the UK following a funding round led by a team of industry veterans.