HSBC Global Asset Management (HSBC GAM USA) has hired Deborah LaBerge as new head of institutional sales for North America.
Based in New York, LaBerge will lead institutional business development in North America and focus on pushing its emerging market, international investment and liquidity offerings.
In her new role, LaBerge will report to Deborah Hazell, chief executive of HSBC Global Asset Management in the US and regional head of the Americas for HSBC Global Asset Management.
Prior to joining HSBC, LaBerge worked for eight years at Scottish Widows Investment Partnership (Swip), which was acquired by Aberdeen Asset Management earlier this year.
At Swip, she served as head of North America responsible for institutional sales, client service and consultant relations for seven years. LaBerge previously held a number of client and consultant relations and sales roles at firms including Seix Investment Advisors, Zurich Scudder Investments and US Trust.
The company spokesman said: "We’ve been expanding our presence over the last few years in North America as we build awareness of HSBC as one of the world’s largest emerging market managers. Our institutional business platform is a significant part of our growth story."
As of March 2014, HSBC GAM managed $57.9 billion in North American assets.