Fifth Third Bank has announced the opening of its Dallas-based Fifth Third Wealth Advisors office.

This makes it the eighth location for the Fifth Third’s independent RIA.

In March, Fifth Third Wealth Advisors announced that in less than 18 months since launch, it has exceeded $1bn in assets under management.

Now, Fifth Third Wealth Advisors has offices in Florida, New York, Pittsburgh and Metro Atlanta, as well as many more

“Our adviser teams have the opportunity to take advantage of our flexible investment management platform while also providing access to additional services such as trust powers, credit and planning through Fifth Third Bank,” said Eric Housman, president Fifth Third Wealth Advisors.

“We believe we offer the look, feel and nimbleness of an independent boutique backed by a top-performing regional bank.”

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“We give our teams more time to focus on clients and deepening client relationships,” he added.

The percentage of customers that have switched banks has gone up. Moreover, some 13% of bank customers say they are likely to switch institutions in the next 12 months. Among the potential fixes for this are better communication and more personal customer experience. An overall back to basics approach, in other words.

JD Power 2024 US Retail Banking Satisfaction Study: Highest-ranking banks and scores by region

California: US Bank (657) (for a fourth consecutive year)

Florida: Fifth Third Bank (689)

Illinois: Wintrust Community Banks (696) (for a third consecutive year)

Lower Midwest Region: BancFirst (718) (for a second consecutive year)

Mid-Atlantic Region: Capital One (692)