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December 4, 2019

US wealth management firm Creative Planning to acquire Hogan Financial

US-based wealth management firm and registered investment advisor (RIA) Creative Planning has announced plans to acquire Wisconsin RIA company Hogan Financial Management.

Hogan Financial, based in Milwaukee, has approximately $300m in assets under management and provides comprehensive financial planning and investment management services.

Paula Hogan established Hogan Financial in 1992 as a sole proprietorship.

The Hogan deal will be the fourth acquisition by Creative Planning this year

Creative Planning CEO Peter Mallouk said: “Paula Hogan has spent her career building a first-class practice. Along with her partner, Clint Wondra, they have established one of the strongest, longest running independent wealth management firms in Milwaukee.

“While Creative Planning already has a substantial presence in Wisconsin, the addition of Hogan Financial will augment our plans to become far more competitive in that market. We are delighted to have them join our team.”

Paula Hogan said: “Clint and I embarked on a lengthy and deliberate process to find a partner who aligns with our approach, values and principles especially as the wealth management landscape continues to change at an accelerating rate.

“Creative Planning shared our vision and commitment to clients, while also having the leadership and resources to navigate the future and a proven model to do so.

“On a more personal note, I am thrilled to be joining Creative Planning and look forward to continuing what I do best, working with clients and supporting fiduciary planning in our industry.”

Park Sutton Advisors represented Hogan Financial in the transaction, while Dykema Gossett provided legal counsel.

Creative Planning, established in 1983, provides a financial planning-led investment management approach.

The company also provides retirement planning, trust services, estate planning, tax advice and family office services for individuals and 401(k) and institutional money management.

It manages $45bn in assets for individuals and families in all 50 states in the US.

Last month, Creative Planning acquired OptiFour, a Virginia-based peer with more than $400m in assets under management, for an undisclosed sum.

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