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November 20, 2019

Creative Planning buys Virginia-based RIA OptiFour

Kansas-based RIA Creative Planning has acquired OptiFour, a Virginia-based peer with more than $400m in assets under management (AuM), for an undisclosed sum.

Established in 1997, OptiFour offers financial planning, investment management, trust, legal and tax assistance services.

The company serves individuals, families, and business owners located in the Washington D.C Metro area and across the US.

OptiFour co-principal Wes Burnett said: “The financial landscape is changing quickly, and we knew it was time to align with a national firm that could best help us support the needs of our clients.

“We care deeply for our clients, many of whom have been with us for decades, and took our search very seriously.

“Creative Planning was unmatched in its ability to deliver experience and scale when it comes to offering family office services to high-net-worth individuals.”

Set up in 1983, Creative Planning operates as an independent wealth management firm with AuM of nearly $45bn.

The company offers financial planning led investment management approach, retirement planning, estate planning, trust services and tax advice. Its service portfolio also includes family office services for individuals, 401(k) and institutional money management.

In February this year, Creative Planning snapped up Minnesota-based The Johnston Group (TJG), adding over $500m in assets to its books. The deal marked its first acquisition.

This September, Creative Planning made its second acquisition with the purchase of retirement plan provider America’s Best 401k.

The OptiFour deal marks Creative Planning’s third purchase.

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