China Finance Online, a financial services firm that provides investors with access to securities, commodities and wealth management products, has opened a beta test for its investment advisory service platform or Investment Masters (iTouGu).

The platform allows securities investment advisors to communicate with their clients and followers directly in real-time and for 24 hours.

It also enables Chinese individual investors to receive previously private advice from thousands of investment advisors.

Additionally, the Investment Masters platform delivers additional features such as text and audio interactive messaging system, daily market analytics, research reports as well as investment strategies for investment advisors.

In addition, the platform also provides fast trade order placement directly and client management system for every investment advisor to view and manage client profiles, historical data, and activities.

Zhiwei Zhao, chairman and CEO of China Finance Online, said: "The team and I have dedicated our significant efforts for the past months in order to develop an application that would solve the asymmetric investment information issue for the mass.

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"I am looking forward to more break-through applications that would enable individual to make investment decisions in unprecedented ways," he added.