Global auction house Sotheby’s has launched a new luxury & lifestyle division, which will be headed by Maarten ten Holder.

The newly launched division will unite the company’s jewelry, watches, wine, cars and experiences categories as well as the relationship with the company’s International Realty.

Maarten will relocate to New York from London, where he was most recently managing director of Sotheby’s operations in Europe, the Middle East, India and Africa.

Prior to his post in London, Maarten held leadership positions at Sotheby’s in New York, Milan and Amsterdam. His appointment is effective immediately, the company said.

Sotheby’s CEO Tad Smith said: “Our creation of a new division that unites these key areas globally under Maarten's talented leadership is yet more progress on Sotheby's strategy to serve clients and provide value for shareholders.

Maarten ten Holder added, “I am thrilled to step into this crucial role leading the new Luxury & Lifestyle division. Each of these businesses operates in a market even larger than the art market, and I am excited to lead our strategic effort to fashion our talented teams into a stronger foundation for Sotheby's growth."

An accomplished auctioneer, Maarten regularly conducts sales in all of Sotheby’s major international selling locations in five different languages.

He began his career at Sotheby’s in Amsterdam. Early on, he played an integral role in many large-scale country house sales across Europe and helped to organize Sotheby’s first auction in France in 1999.

He took on the role of deputy managing director of Sotheby’s Italy in 2002, before moving to New York in 2006 as managing director of Sotheby’s North & South America.