HSBC has appointed Laura Geiger-Pancera as Ultra High Net Worth (UHNW) family office director.
The role means Geiger-Pancera will lead the private bank’s single family office division in Switzerland.
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Based in Zurich, Geiger-Pancera will report to Tom Cerboni, head of UHNW at HSBC Switzerland. She will be responsible for enhancing HSBC’s family office client proposition in Switzerland.
She joins from UBS where she was most recently the head of the global UHNW client strategy office. In a career spanning over two decades and continents, Europe and Asia, she has also served on UHNW global and regional executive committees.
Cerboni said: “UHNW is of fundamental importance to the Private Bank’s growth strategy, and has seen impressive growth in recent times. Laura’s vast experience in the UNHW will enable us to build on our already impressive proposition and drive value for current and future clients.”
Geiger-Pancera added: “It is an exciting time to join the firm as we continue to invest in its UHNW business by partnering with the whole of HSBC to support clients with their personal, business and institutional needs. I am looking forward to assisting the growth of the Family Office business and building on the excellent service we deliver to our clients.”
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