Wealth manager EQ Investors, led by Bestinvest founder John Spiers, has hired Sally Collins to manage the firm’s simplified advice ‘Simply EQ’, which is slated to be launched at the end of October 2015.
Collins, who will join as head of Simply EQ, will be responsible for leading advisers that underpin its new proposition. Collins has previously worked with Spiers at Bestinvest.
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The company said that the new service will offer blended online and telephone-based investment and pension advice to investors.
Simply EQ will also provide a wide range of investment strategies and risk profiles at market leading rates.
Additionally, Freddie Cleworth, former Bestinvest associate, and Nicola Allen, who has been promoted internally, will join Collins on the simplified advice team as investment advisers.
The team will be supported by EQ’s ten-member group of investment managers and research analysts, the company added.
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By GlobalDataCommenting on the appointment EQ CEO John Spiers said: "With more than 15 years’ experience in financial services, Sally is ideally placed to help lead and mentor the Simply EQ adviser team. The large majority of investors in the UK do not have a large enough portfolio to justify the fees inevitable with face-to-face advice.
"Simply EQ is intended to fill that gap, using the best features of technology to make our systems efficient whilst keeping the human interaction with Sally, Freddie and Nicola that most of us find essential when making financial decisions."
