Just Fair & Direct (JFD) Group, a provider of electronic trading, prime brokerage and wealth management solutions, has opened an office in Sophia-Antipolis in France.

Through its new office, the company aims to strengthen its European client base, as well as complement JFD Wealth’s offering by addressing emerging asset managers (CTAs).

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The office will offer emerging asset managers with a kick-starter package including FCA-based portfolio management umbrella licenses, ultra-low trading costs execution-only services and multi-account trading tools (PMS).

It will also provide cost effective access to a range of financial vehicles including managed accounts, German and Swiss listed certificates and ETFs, to Luxembourg listed alternative investment funds, the company said.

In addition, JFD will provide EU licensed IFAs with portfolio management plans tailored to their client’s needs such as size of investment, access to funds, risk appetite, investment goals, and achievable targets, with a focus on absolute return Quants/HFT and capital-safe structured products.

Furthermore, the company intends to offer emerging asset managers access to its proprietary online and offline distribution network consisting of over 350 EU licensed IFAs spread across France, Germany, the UK and Ireland.

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JFD Group partner & CEO Cyril Tabet said: "With this new office, we establish a presence in the heart of the largest European technology center to further enhance our state-of-the-art, cost-effective and risk-balanced algorithmic trading solutions powered by JFD Wealth, while moving closer to our European distributors and customers providing them with increased levels of support."

JFD operates a large scale 100% Agency (Matched Principal) business model offering a complete solution suite providing direct access to the main financial markets as well as to investment products within a 100% client-centric environment.