US-based Ladenburg Thalmann Financial Services has rolled out a new robo-advisor platform that allows clients to fund their accounts and start investing in minutes.

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Dubbed as $ymbil, the new self-service investment platform matches customers of Ladenburg affiliated advisors to a diversified portfolio consistent with their personal risk tolerance.

With a minimum investment of $500, the platform allows financial advisors to drive growth and strengthen their competitive advantage.

It uses proprietary scoring methodology to recommend portfolios in multiple risk categories.

The platform can be accessed by Ladenburg’s affiliated advisors through Ladenburg Wealth Management Advantage, a suite a suite of comprehensive wealth management tools, services and resources.

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Ladenburg COO Adam Malamed said: "With $ymbil, we are helping advisors address the growing demand for wealth management services that harness the combined benefits of automation and human insight.

"$ymbil appeals to financial advisors and investors looking to maximize the benefits of technology with automated client registration, account administration, reporting and operational efficiencies.

"The launch of $ymbil comes along with a series of product and service innovations that Ladenburg has introduced into the marketplace. As our growth continues, advisors will benefit from an expanding suite of features and tools on the $ymbil platform that complement traditional wealth management services."

Ladenburg Thalmann Asset Management CEO and president Philip Blancato said: "$ymbil was built with clients and advisors in mind, designed as a simple solution to enable advisors to refer clients and maintain long-term relationships."