W1M Wealth Management has appointed Wenyu Bai as its first head of AI, creating the role as part of an investment in operational capacity and the use of artificial intelligence.
Bai joins from St James’s Place. She has more than 18 years’ experience in wealth management, pension investment consultancy, and the management of AI and automation programmes.
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She will be responsible for setting W1M’s AI strategy and overseeing the adoption of related technologies across the firm.
Her remit will include assessing potential uses of AI, support efficiency initiatives, and considering its impact on client services.
Bai will work with chief technology officer Edward Blake on the implementation of AI across the business.
W1M CEO Guy McGlashan said: “In recent times, W1M has continued to enhance its client proposition, which is underpinned by impeccable client service, leading investment performance, comprehensive global reporting and first-class cross-border wealth management and planning.
“As we continue to attract new clients, we are investing deliberately in our operating platform, which equips our teams with the capabilities they need to serve clients effectively and support the firm’s continued growth. Bai’s appointment strengthens the leadership, technology and talent needed to embed AI responsibly and work more effectively at scale. Building this capacity now will help us manage greater complexity without compromising service quality. It gives W1M a resilient platform from which to innovate, remain competitive and deliver better outcomes for clients over the long term.”
The appointment follows W1M’s merger two years ago and forms part of wider investment in the firm. W1M reported 16 net hires and around 4.5% growth in headcount during the first quarter of 2026.
