TIFIN.AI has set up TIFIN Australia, extending its overseas presence as it continues to build out its operations beyond existing markets.
The move comes after the company’s earlier expansion into Japan and India.
Go deeper with GlobalData
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
The new operation is part of its wider effort to pair its AI capabilities in wealth services with local management and partnerships.
TIFIN Australia has been established as a joint venture between TIFIN.AI and an executive team headed by Marcus Price, the former chief executive of Iress and Pexa, who takes the role of executive chairman.
Justin Schmitt, previously chief operating officer of Iress, has been appointed chief executive.
The Australian business will run independently under Price.
The company said it intends to introduce AI-based technology already in use in the US and other markets to the Australian wealth sector.
Its focus will be on AI-native systems for financial advisers, wealth managers and enterprises in Australia, aimed at supporting more personalised and scalable financial advice.
TIFIN Australia executive chairman Marcus Price said: “Australia represents a sophisticated and rapidly evolving wealth market where technology and advice are converging in powerful ways.
“TIFIN’s AI capabilities will transform how advice is delivered – making it more personalised, scalable, and impactful for both advisors and clients. I’m excited to help bring this vision to life in the region.”
The TIFIN Group operates a group of businesses using AI across financial services, with activities centred on wealth management, asset management and insurance.
Its companies include TIFIN.AI, TIFIN @Work, TIFIN AMP and TIFIN Give.
TIFIN counts J.P. Morgan, Morningstar, Hamilton Lane, Franklin Templeton and SEI among its backers.
TIFIN.AI founder and chairman Vinay Nair commented: “Our mission has always been to leverage AI to help more people with better wealth outcomes.
“That need is a global one. With TIFIN Australia, we are combining our expertise in verticalising AI for wealth with seasoned local leadership to bring solutions tailored to the Australian ecosystem.”
