LGT Implements Digital Client Lifecycle Management Processes with Appway
LGT, the private banking and asset management group owned by the Princely House of Liechtenstein, has selected Appway to digitalise its global customer lifecycle management processes. This represents a major investment in LGT’s offerings and customer experience, designed to support the bank’s continued international development.
LGT will use Appway Digital Banking Platform to digitalise its operational and client-facing processes, covering all stages of the client lifecycle, including prospecting, onboarding, support, and offboarding. Beginning with the first project phase in April 2018, LGT will introduce an optimised customer onboarding process for its Liechtenstein head office, as well as its private banking branches in Switzerland, Austria, Singapore, and Hong Kong.
“This is a strong investment in our customer service capabilities and an important step following our solid growth and the successful international diversification of our client portfolio over the past few years,” says André Lagger, CEO of LGT Financial Services AG.
“Digitalizing our customer lifecycle management processes will enable us to scale our advisory services. With the help of Appway, we aim to offer our customers swift, effective, and compliant onboarding and support, despite steadily increasing regulatory requirements.”
Appway Digital Banking Platform provides a global template for key customer lifecycle management processes while supporting compliance in all regions that LGT serves. Furthermore, Appway facilitates effective internal collaboration across departments and locations by orchestrating LGT’s existing systems and applications, including its Avaloq core banking platform.
“It is an honor to serve a banking group as dynamic and internationally successful as LGT,” says Daniel Schiller, Senior Account Executive at Appway.
“The trust that LGT has put in us shows that we have the vision and the tools to serve financial service institutions beyond their immediate digitalisation needs, assisting them as a long-term partner on their transformation journey.”