Woodbury Financial Services and affiliated office GCG Wealth Management reported that GCG Wealth Management has recruited Brinkley Financial Group. The Charlotte-based financial advisory practice has $115m in client assets.

Brinkley Financial Group is headed by president and owner David Brinkley, alongside daughter Carrie Brinkley Jones who is a financial adviser at the firm.

Until the firm is fully merged, Brinkley Financial Group will continue to operate under its own brand.

In 2019, GCG totalled $1.3bn in client assets – a growth from $900m at the beginning of the year.

The addition of the firm will bring GCG’s total client assets across its 31 total advisers to $1.3bn. In 2017, the firm managed $500m – an increase of $445m since the beginning of 2019.

GCG Wealth Management team’s adviser force will also have by seven since the start of 2019.

Founded in 1994, GCG developed an affiliation model called the ‘Advisor-Preneur’ approach. This approach offers advisers the option to join the firm as W-2 employees, while still affiliating with Woodbury as independent financial advisers.

Brinkley will not be joined under the –Advisor-Preneur’ model, but expects these capabilities to help him scale up his practice.

GCG president and managing partner, Joel Burris, said: “Today’s announcement shows that GCG Wealth Management has established itself as a top-tier destination for succession-minded advisers who want to ensure that their businesses will continue to grow and their clients will be well taken care of after they transition into retirement.

Collaborating with Woodbury Financial Services and its parent company Advisor Group, we offer a state-of-the-art technology stack and flexible affiliation options that position advisers to build their businesses by providing clients with the service they expect and deserve. Beyond this, our friendly, open-door culture is at the heart of everything we do. We are very pleased to welcome David Brinkley to the GCG family, and we look forward to helping him achieve his goals for his business and his clients.”

Brinkley said: “Being from the Charlotte area, I was already familiar with GCG and their strong track record of growth. Once I met with Joel and his team, I saw immediately that GCG’s great reputation as a firm that supports advisers and their clients is well deserved. In addition, I have recently been working to develop a strong succession plan for my practice and my clients. When I decide to transition into retirement, I am confident that my clients – many of whom have been with me for decades – will be in great hands with GCG. In the meantime, I look forward to serving them more efficiently and effectively as part of the GCG family.”

Woodbury president and CEO, Rick Fergesen, said: “GCG has developed a powerful recipe for success when it comes to bringing aboard excellent financial advisers. Their unique business model and culture, supported by Woodbury’s technology and resources, helps advisers reach new heights. We are proud to stand behind GCG and Brinkley Financial Group as they enter this new chapter.”

Advisor Group president and CEO, Jamie Price, said: “We are thrilled to see GCG building on its growth momentum with this significant addition to their firm. Joel Burris and his team show no signs of slowing down, and we expect that they will continue to notch recruiting wins in the near future as GCG’s value proposition continues to resonate with successful advisers like David Brinkley. Both Advisor Group and Woodbury are in the business of supporting advisers in scaling up their businesses and providing high-touch service to clients. We are in their corner and applaud their success.”