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November 19, 2021

Wipfli Financial to buy Georgia-based advisory firm

Wealth management firm Wipfli Financial Advisors has agreed to purchase Georgia-based independent advisory firm Redwood Wealth Management for an undisclosed sum.

The acquisition will enable Wipfli Financial to expand its footprint to the south-eastern US. It will also add Redwood’s back office teams to Wipfli’s workforce further supporting its growth.

Redwood offers an array of services including investment management, tax consulting, retirement planning and risk management among others.

The company has around $300m in assets under management.

Wipfli Financial principal and CEO Jeff Pierce said: “From their technical expertise to their planning-first philosophy, Redwood brings exceptional professionals to our team.

“Their incredibly strong alignment with our firm’s culture, mission, and values is going to enable an important transition for clients and empower both teams to deliver a high-quality and consistent client experience.”

Redwood partner and chief investment officer Lane Steinberger said: “Wipfli Financial and Redwood also share the same investment philosophy and how we serve clients.

“Because we take the same evidence-based approach to investing and we share the same philosophy in serving clients with comprehensive financial planning across each aspect of their lives, we knew Wipfli Financial was the right firm to join. We look forward to growing as one firm.”

The deal is expected to close on 31 December 2021.

Once complete, Redwood will assume Wipfli Financial brand name.

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