Voya Financial Advisors, the retail wealth management unit of Voya Financial, has rolled out a hybrid robo-advice platform.

Dubbed Voya Digital Adviser, the platform integrates into the existing website of an adviser.

The platform generates an account after users log in into it and replies to some questions related to investment goals as well as risk tolerance.

The minimum account requirement is $5,000.

Users can track their progress round-the-clock. Moreover, they can have access to an adviser at least every year in order to assess investments.

At the same time, clients have the ability to reposition their assets.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Voya Financial Advisors president Tom Halloran said: “While the typical direct-to-consumer digital service removes the adviser from the equation, our new platform ensures that the adviser remains integral to the process.

“This enables a client to receive the best of both worlds — access to self-directed investment advice model portfolios, along with the value and expertise of a personal adviser relationship.”

To explain the capacity of a hybrid advice model, Voya cited a recent research involving 467 registered representatives of Voya Financial Advisors.

Half of the advisers surveyed opined that a hybrid digital advice tool could result in a growth of up to 10% in their businesses.