British wealth manager Tilney Bestinvest is rebranding as Tilney Group following the completion of its integration with rival Towry.

Tilney Group will have over 300 financial planners, investment managers and advisers, who will serve over 100,000 clients from 30 offices across the UK.

The Tilney brand will include financial planning, investment management and advice units. Tilney's services to self-directed investors will retain the Bestinvest brand, and will be described as ‘powered by Tilney'.

In addition, Tilney for Intermediaries will now be known as Tilney for Professionals to reflect the fact that its partners now also include other professional service firms including consultants, lawyers and accountants.

Tilney Group CEO Peter Hall said: “The rebrand is a very significant moment for us, demonstrating that the 2016 integration of Tilney Bestinvest and Towry is now complete.”

Tilney agreed to acquire Towry from majority shareholder Palamon Capital Partners in a deal worth £600m in April 2016. The deal was completed in last August.

“We are also kicking off a significant recruitment drive to seek out additional high calibre financial planners and investment managers who want to be part of a successful and growing firm that is committed to the very highest standards of professionalism,” Hall added.