Threadneedle Investments has announced a three-year partnership with the International Triathlon Union (ITU) to become global financial sponsor of the World Triathlon Series.
The announcement follows Threadneedle’s successful partnership at the 2013 PruHealth World Triathlon Grand Final in London. The company introduced the inaugural Threadneedle Team Triathlon for its clients and employees who helped raise over £20,000 for Access Sport which was matched by the Threadneedle Foundation.
Threadneedle will again team up with UK sports development charity Access Sport to further develop Tri-3-Sportz, a legacy programme launched last year, that is designed to break down barriers to triathlon and make the sport more accessible to young people in London.
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Gary Collins, head of EMEA Sales, Wholesale for Threadneedle, commented: "We are pleased to confirm our three-year partnership with the ITU. Triathlon is an exciting sport, rapidly growing in popularity around the world. Partnering with the ITU for the World Triathlon Series allows us to engage our clients and employees in key markets and support sports-related community organisations via the Threadneedle Foundation."
Marisol Casado, ITU president and IOC member, said: "We are thrilled to grow our partnership with Threadneedle. Triathlon demands precision, focus, and drive, all of which Threadneedle exemplifies on a daily basis, making them an ideal and like-minded organisation with which to work."
Tim Stemp, CCO of the ITU World Triathlon Series said: "Triathlon attracts ambitious and energetic individuals. Our partnership with Threadneedle Investments enables a global platform to engage employees, customers and the broader community in a unique and meaningful way."
Lagardere Unlimited Events, the marketing agency of the ITU World Triathlon Series, brokered the sponsorship. Entering its sixth year in 2014, the ITU World Triathlon Series will showcase eight first-class events starting off in Auckland, New Zealand, followed by events in Cape Town, Yokohama, London, Chicago, Hamburg, Stockholm and will cap off the season with the World Triathlon Grand Final in Edmonton, Canada.
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