The Fry Group, a financial advisory firm serving British expats, has launched operations in the Middle East by opening an office in Dubai.

The move follows the receipt of a licence to carry out business for clients in the Gulf region.

The new office, located in the Dubai International Financial Centre, will be regulated by the Dubai Financial Services Authority.

Dubai will serve as the firm’s platform to meet the needs of clients in the local market as well as across the wider Gulf region.

The Fry Group Middle East market head Stuart McCulloch said: “There is a huge opportunity for us to bring our approach to financial planning services to a market that is crying out for professionally qualified advisers that operate under strong governance models, and provide intelligent solutions with fair and transparent charging structure.”

McCulloch, appointed as the Middle East market head last year, joined The Fry Group from the Bank of Singapore in Dubai. He previously served as the head of operations for Middle East at Coutts.

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The Fry Group chairman and managing director Jeremy Woodley said: “We will provide access to a range of different experts across tax, investment, estates and wills, and take a team approach to ensure the best possible advice and outcomes.”