TD Ameritrade has launched a chatbot for Facebook Messenger driven by artificial intelligence (AI) technology and backed by live client service support.

TD Ameritrade is bringing financial market updates, investor education and client account access to retail investors through Messenger.

Vijay Sankaran, chief information officer at TD Ameritrade, said: “We live in incredible times – not just the flurry of new technologies, but the way those technologies are changing behaviors and lives.

“Consumers are interacting with companies in more ways than ever before, and it is incumbent upon us to constantly strive to meet and exceed our clients’ expectations in new ways.”

Sankaran continued: “Our goal is to use the power of technology to make finance more personal. When it comes to something as personal as money, people often have complex questions that only a human can answer.

“But, they also have lots of questions about simpler things, like where to find an IRA statement or how to reset a password, and AI gives an intelligent assistant that can answer those things anytime, anywhere. This allows our employees to focus on the human element, while our technology can make the simpler things just that – simple.”

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By GlobalData

The launch is part of the company’s larger conversational commerce strategy. To access the experience, consumers can simply connect with TD Ameritrade on Facebook Messenger.