The Swedish wealth manager will carry out its operations in the UK under the name of Söderberg & Partners Wealth Management. Credit: terimakasih0 from Pixabay.

Swedish wealth manager Söderberg & Partners is set to enter the UK market by setting up a financial advice and investment management business in the country.

The firm will carry out its operations in the UK under the sub brand Söderberg & Partners Wealth Management.

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It plans to collaborate with 500 to 1,000 financial advisers in the UK in the next five years and will offer its solutions through partnerships across the country.

Soderberg & Partners group CEO Gustaf Rentzhog said: “There is strong and growing demand in the United Kingdom for high-quality financial advice.

“Söderberg & Partners has a track record of enabling advisers and their clients to plan and invest for better financial futures.

“Advisers and their clients want a responsible, long-term partner in the UK. It is our goal to become their first choice.”

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The company has already appointed former CEO of Novia Bill Vasilieff and ex-COO of Novia Nick Raine as the chair and CEO, respectively, of its UK business.

Vasilieff said: “The new project that lured me out of retirement.

“When Gustaf approached me and explained the depth of the proposition, I immediately saw it as truly innovative and unique in the UK adviser market. I am very excited to be involved in the launch into the UK.”

Founded in 2004, Söderberg & Partners currently has a workforce of around 3,000 people across seven countries. The firm is said to oversee over £60bn in clients’ assets.

The latest development comes after Söderberg & Partners announced an investment in Din Forsikringmægler and Din Pensionsmægler to expand its pension and insurance brokerage business.