Sterling Capital Management, a US-based subsidiary of BB&T Corporation, has unveiled Sterling Capital Behavioral International Equity Fund.
The fund will be run by Sterling’s behavioral finance team led by co-portfolio managers Robert Bridges and Robert Weller.
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Available in three share classes including Class A (SBIAX), Class C (SBIDX) and Class I (SBIIX), the Equity Fund provides investors a management team that believes that its behavioral finance investment process identifies and captures valuation and momentum anomalies in the marketplace.
The fund aims to focus on developed markets outside the United States and Canada.
John McAuley, head of intermediary distribution for the firm, said: "The Sterling Capital Funds now has three behavioral finance mutual funds to help our clients navigate this complex and noisy investment environment.
"We believe this new fund along with the other two behaviorally driven funds Sterling Large Cap Value Diversified Fund (BBISX) and Sterling Small Cap Value Diversified Fund (SPSCX) offer investors something truly different: a process that capitalizes on several collective investor biases," McAuley added.
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