State Street Global Advisors (SSGA), the asset management business of State Street, has expanded the role of its current global head of product and marketing, Cyrus Taraporevala, to align its global institutional businesses.

Taraporevala will now lead all global institutional client- and consultant-facing, marketing and product functions across the Americas, EMEA and APAC, the company said in its press statement.

Taraporevala, who joined State Street Global Advisors in April 2016, previously spearheaded the acquisition and integration of GE Asset Management.

He joined State Street from Fidelity Investments, where he led the Retail Managed Accounts and Life Insurance & Annuities businesses.

State Street Global Advisors president and CEO Ron O’Hanley said: “At State Street Global Advisors, our aspiration is to be the first investment call for every institution and intermediary.

“In that spirit, in Cyrus’ new role he will be responsible for ensuring we continue to improve and evolve the way we serve our institutional clients and consultants, in all aspects of what we deliver to them: from thought leadership, to distinctive products, to engagement efforts that help them diagnose and solve the complex financial challenges they face.”