SimplyBiz has entered into an agreement to offer its members access to the direct to customer investment platform of UK-based low cost robo-adviser Wealthify.

To access the Wealthify platform, SimplyBiz members will not need any extra expense.

The minimum investment threshold for advisers’ clients is £100.

Wealthify business development director said: “This is about evolving advisers’ propositions to include digital wealth management to complement their core face-to-face service.

“The result should be improved efficiency and improved business performance.”

The service leverages SimplyBiz’s strategic asset allocation model, enabling clients to transition back to the adviser in case of future need of advice.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

SimplyBiz marketing director Richard Ardron said: “Towards the end of last year, we conducted a survey of our membership which told us they viewed adoption of technology, intergenerational advice and the servicing of unprofitable clients as the biggest opportunities for their businesses.

“Wealthify helps to embrace a number of those opportunities, and provides advisers with a simple, innovative addition to the services they can offer.”

In June this year, life insurer Aviva took sole ownership of Wealthify.

The insurer picked a majority interest in Wealthify for £17m in 2018.

The transaction had the provision for the founders to sell their remaining stake to Aviva.

The founders have now used the option, which has made the robo-adviser a wholly owned but independently run subsidiary of Aviva.