Hong Kong-based securities firm Shenwan Hongyuan Securities has launched a wealth management brand to cater to professional investors and high net worth (HNW) individuals.

Dubbed Wynner, the business will offer financial solutions with a focus on overseas asset allocation and global market investment.

The move is part of Shenwan’s strategy to provide a ‘flexible and one-stop diversified comprehensive wealth management services’ to its clients.

The company said that its professional investment advisory services team will provide personalised wealth management solutions with a selection of financial products.

These will include securities trading, custody services, and family legacy planning among other things.

Shenwan Hongyuan Securities said in a statement: “The company deeply believes that it’s the perfect timing to launch ‘Wynner’ and is committed to providing all-rounded wealth management products and premier financial services among these HNWIs to meet their different investment needs, create high returns on investments and enjoy the excellent financial experience.”

Shenwan, which is a subsidiary of China-based Shenwan Hongyuan Group, also expand its wealth management services to the Greater Bay Area by tapping the group’s internal and external resources.

The firm will collaborate with the local teams in mainland China to customise comprehensive wealth management solutions for each client, it said.

Recently, Hong Kong Monetary Authority (HKMA) launched a cross-border wealth link that would enable financial institutions in the country to tap the Greater Bay area.