RBC Wealth Management-US (RBCWM) has partnered with fintech firm Broadridge to accelerate the digital transformation of its US operations.
The multiyear agreement will see the wealth manager migrating to Broadridge Wealth Management Platform, which provides an integrated and modern front-to-back-office solution.
This move is part of RBCWM’s multi-year technology transformation and follows a series of investments in third-party fintech tools and services.
RBCWM CEO Michael Armstrong said: “Leveraging the Broadridge Wealth Management Platform enhances the capabilities we’ve recently added with other Fintech solutions and will enable us to increase advisor productivity, enhance our client experience, and grow our business in the U.S. with a scalable, cost-efficient service model.”
Broadridge’s wealth management platform is open architecture supported by APIs and micro-services, which enables connectivity to a client’s proprietary and third-party applications.
This platform features a modernised advisor desktop and customisable tool set.
It also offers key advisory features such as managed accounts support and sleeve accounting, performance reporting, multi-market order management and trade routing.
In addition, it provides a full back-office functionality that manages multi-currency, global clearance and settlement, asset servicing, and integrated workflow across the enterprise to enhance client on-boarding and other key functions.
RBCWM said it has also integrated Salesforce and Addepar into the business to offer better client insights, performance reporting and portfolio management tools to its nearly 2,100 advisors.
Last December, the firm partnered with iCapital Network to expand its alternative investments offering.