UK-based Prudential is exploring options including sale of around 30% stake in its asset management arm, Eastspring Investments, reported Bloomberg citing people familiar with the matter.

The move forms part of insurance and asset management firm’s efforts to expand and diversify the business.

According to the sources, Prudential is seeking financial advisory services to review Eastspring’s strategic options.

The potential divestment could assign Eastspring, headquartered in Singapore, a valuation of approximately $3bn.

Prudential is looking to establish a strategic partnership to enhance its offerings in private credit and dollar-denominated assets.

The insurer has initiated the process of identifying potential buyers, which may include other investment firms.

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While deliberations are ongoing, Prudential may choose to retain certain market segments in any prospective deal.

However, considerations are at a preliminary stage, and no definitive decisions have been reached, the sources said.

Concurrently, US insurer MetLife is also in advanced discussions to acquire PineBridge Investments’ operations outside China. This transaction is expected to reach up to $1.5bn, the news agency reported earlier this year.

Allianz has been exploring a merger of its asset management division, Allianz Global Investors, with Amundi. However, talks between the firms are currently paused, according to people familiar with the matter.

In August 2024, Eastspring appointed Dominic Wong as the regional head of intermediary sales.

Wong is in charge of managing and expanding Eastspring’s intermediate division.

As of the end of September 2024, Eastspring had $271bn worth funds under management.

Employing more than 400 investment professionals, the firm has presence in 11 Asian markets.