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December 24, 2013updated 04 Apr 2017 2:37pm

Professional referral network helps financial advisors prepare for upcoming tax season

Financial advisors heading into their busiest time of year are acquiring a surge of new clients thanks to leads generated by Pro2Pro Network, the largest professional referral network in North America.

By Verdict Staff

Financial advisors heading into their busiest time of year are acquiring a surge of new clients thanks to leads generated by Pro2Pro Network, the largest professional referral network in North America.

Dr. Len Schwartz, president and CEO of Pro2Pro, said: "This is the best time of year to pick up new clients. Companies and individuals are closing their books or looking for year-end strategies. Many will be thinking about changing their financial advisor or finding one for the first time. Our proprietary system enables us to connect a tremendous number of CPAs, attorneys and business leaders with qualified financial advisors."

Pro2Pro, which early in 2013 reached the $150 million milestone in referrals for its clients, uses its innovative system to tap into the biggest network of CPAs, attorneys and business leaders who are actively seeking to work with qualified financial advisors.

Since its launch in 2004 Pro2Pro has specialized in putting professionals in touch with other professionals in their own cities. It’s a much more productive and affordable way to develop a steady stream of highly qualified clients instead of squandering the marketing budget on print, direct mail, flyers or lunch and dinner seminars, said Dr. Schwartz.

The Pro2Pro system is extremely valuable because 98 percent of all financial advisors do not even have one strong relationship with a CPA or attorney who refers clients on a regular basis and more than half of all advisors struggle to generate a steady flow of new clients.

Schwartz added: "We deliver a specialized service to financial advisors that no other company in North America can provide. For financial advisors to have mutually beneficial relationships with CPAs, attorneys, and other business professionals in their own cities brings them greater credibility and respect, and a lot more high value business."

Pro2Pro’s service empowers financial advisors to position themselves in their city as the ‘go-to’ expert. The service includes high-level coaching so that the financial advisor knows how to successfully maximize the referral relationships. Pro2Pro also provides a unique service that helps financial advisors automate the growth of their business.

Dr. Schwartz said, "Financial advisors can leverage the referral relationships we provide year after year. These referrals never dry up. We estimate that once they have a ‘stable’ of referral sources in place about 60 percent of financial advisors completely eliminate their marketing budget. They enjoy incredibly positive word-of-mouth advertising and become the best known, most respected and most referred-to financial advisor in their city."

Pro2Pro is the only company that offers financial advisors throughout the United States and Canada, a marketing and practice-building solution of this kind. Pro2Pro also provides financial advisors with information management tools, systems, strategies and support.

Schwartz added: "It is this team-based approach that ultimately enables the advisor to enjoy greater market penetration, name recognition and not only a steady flow of business but high-quality client referrals. We have broker dealers, FMO’s, IMO’s, agencies, coaches and consultants that refer advisors to Pro2Pro in order to quickly secure multiple local relationships."

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