Pictet Asset Management (Pictet AM) has appointed Roger Price-Haworth as head of its institutional business development for the UK and Ireland.

In the new role, Price-Haworth will be responsible for developing the firm’s institutional business across the region.

Price-Haworth joins from BNP Paribas Investment Partners, where he served as head of UK institutional business.

The company has also appointed Anahita Firouzbakht as consultant relations manager in its global consultant relations team.

Firouzbakht joins from Partners Group, where she was responsible for developing relationships with both global and local consultants to profile and distribute Partners Group investment funds across Europe.

Christoph Lanter, institutional business development head at Pictet AM, said: "These two hires will strengthen our institutional business development teams both in the UK and globally at a time when institutions and their advisors are looking for higher levels of service from asset managers."