London-based Pacific Investments has opened a new multi asset arm, known as Pacific Asset Management (PAM).

The unit will initially focus on offering liquid multi-asset vehicles for retail investors, with plans to launch institutional funds later on.

The new division will be headed by Matthew Lamb, who most recently held the role of global head of liquid alternatives at Deutsche Asset Management. Prior to that, he also worked at GAM.

“We will deploy a modern but common-sense investment approach, that in a zero-interest world will apply institutional processes to a retail customer base with a fee structure to match,” Lamb said.

Pacific Investments co-founder John Beckwith said: “This is something we have been planning and working towards for two years. We have built a robust institutional infrastructure to ensure that the new team and funds are fully-fledged and ready-for-market.”

Pacific Investments, founded by Beckwith and Mark Johnson, also comprises global private equity and real estate units. The company’s asset management businesses together manage $20bn in assets.