Marketers in wealth management face new and unique challenges as they try to balance priorities that include growing the business, increasing the client-base, attracting top advisors and controlling costs.
Conventional marketing methods such as direct mail, batch-and-blast emails and spreadsheet tracking no longer meet today’s needs.
To help wealth management organizations address these challenges and better target and engage customers and advisors, Oracle has announced Oracle Eloqua for Wealth Management.
- To help wealth management firms, banks, and life and annuity insurance companies improve marketing performance and efficiency, Oracle introduced Oracle Eloqua for Wealth Management.
- The latest addition to the Oracle Marketing Cloud, Oracle Eloqua for Wealth Management is a flexible and scalable cloud-based solution that is designed to address the unique marketing challenges faced by wealth management organizations.
- Enable marketers to build personalized campaigns that have a measurable impact on revenue, Oracle Eloqua for Wealth Management includes best practice templates, dynamic content and advanced analytics.
- Oracle Eloqua for Wealth Management also helps marketers increase the efficiency and effectiveness of marketing campaigns by introducing industry-specific capabilities that enhance targeting and segmentation, increase engagement, improve measurement and produce actionable reporting.
- Advanced targeting and segmentation increases campaign reach and maximizes marketing effectiveness by enabling marketers in wealth management organizations to personalize engagement with customers, advisors and potential job applicants.
- To address regulatory and compliance requirements Oracle Eloqua for Wealth management offers capabilities that enable administrators to configure the system to save a copy of every e-mail sent through the software to a destination of your choice, facilitating adherence to compliance requirements.
- Oracle Marketing Cloud now has industry-specific marketing solutions for insurance, asset management, entertainment, non-profits, industrial services, life sciences and wealth management organizations. Each industry product is developed with the industry user in mind, incorporating marketing, content, and data analysis best practices.
Key BenefitsOracle Eloqua for Wealth Management helps marketers increase revenue, reduce costs and meet regulatory and compliance requirements, by supporting the design and delivery of personalized communications and campaigns. Key benefits delivered by Oracle Eloqua for Wealth Management include:
- Optimized campaign management and execution: An intuitive user interface specifically designed for the wealth management industry coupled with six (6) pre-built campaigns with accompanying assets, like landing pages and forms, to automate email, demand generation, and content marketing programs. This feature helps contribute to a rapid ROI, increased user adoption, and accelerated time to value — pre-builts eliminate guesswork and provide the opportunity for early successes
- Fast and accurate targeting: Oracle Eloqua Targeting and Segmentation helps wealth management marketers increase engagement and improve efficiency by quickly and easily delivering relevant, targeted, and meaningful communications across traditional and social channels.
- Simplified marketing compliance: By logging, tracking and sending an exact copy to your system for every communication from marketing, Oracle Eloqua for Wealth Management enables marketers to deploy compliant and approved digital communications across all channels.
- Better lead management: Oracle Eloqua Lead Management helps organizations grow their new business pipeline and attract new clients by identifying the best client relationships and nurturing unqualified, or cold relationships, to maximize engagement.
- Enhanced customer insight: Oracle Eloqua Marketing Measurement capabilities provide deep insights into marketing activities and campaign performance, showing impact on new business leads and ROI.
- Rapid deployment: With Oracle’s proven methodology and pre-packaged content for new advisor recruitment, client relationship building, events, and e-newsletters, marketers can ensure rapid time to market for marketing campaigns.
- Simple integration: One-click integration enables marketers to quickly and easily integrate actionable customer insights into its existing enterprise applications. The solution also integrates with more than 100 social media and direct mail tools via connectors hosted in the Oracle Eloqua AppCloud.
- The combination of these capabilities extends the consistency and effective economically viable reach of advisors to all of their clients, which strengthens relationships and grows the business.
Steve Miranda, executive vice president, Oracle Applications Development, said: "To accelerate user adoption, optimize performance and achieve rapid time to value, marketers need solutions that are specifically designed to meet the unique opportunities and challenges presented by the financial services industry. With industry-specific capabilities that support marketing activities at every stage of the customer lifecycle, Oracle Eloqua for Wealth Management helps wealth management firms, banks, and life and annuity insurance companies improve marketing performance and efficiency."