Old Mutual Global Investors (OMGI), a unit of Old Mutual Wealth, has named Cristiano Busnardo as it new country head of Italy.

In the newly created role, Busnardo will be responsible for driving the firm’s growth within Italy by nurturing the firm’s established Italian client base and developing relationships with new investors.

Busnardo will be based in Milan, and will report to OMGI head of international distribution Allan MacLeod.

“This appointment completes the European sales team and represents OMGI’s second on-the-ground presence in mainland Europe. In addition to Italy, the team oversees distribution within the following regions: DACH, the Nordics, Benelux, France and Iberia,” OMGI said in a statement.

Busnardo, who has an experience of over two decades in the financial services sector in sales and marketing roles, began his career in 1992 at ING group.

He was appointed as the deputy general manager, head of sales for Allfunds Bank, Italian branch in September 2011. Before that, he served in various senior sales and distribution roles in Italy that include a two-year spell at Prima SGR and nine-year spell as country manager at Societe Generale Asset Management Italia SIM.

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“European distribution continues to be a core growth area for OMGI. Appointing dedicated specialists to each region reflects our ambitious growth plans for our international business and our desire to focus on the particular needs of clients in each region. We are known to a number of clients in Italy already, but are keen to broaden our presence in the region and I am confident that Cristiano joining us will enable OMGI to intensify its efforts,” MacLeod said.