Japan-based Nomura Research Institute (NRI) has introduced a new digital solution, NRI STREAM, aimed at speeding up digital transformation within the asset management sector.

Early adopters of the platform include SBI Securities, Nikko Asset Management, and Resona Asset Management.

The solution is designed to streamline information sharing and bolster digital marketing efforts across the industry.

By converting investment trust reports into HTML and utilising customer data, asset managers can now disseminate information to investors more rapidly and efficiently.

NRI plans to eventually expand the platform’s capabilities to serve a wider range of clients.

One of the main features of NRI STREAM is the HTML conversion of investment trust reports. This aligns with the 2023 amendment to the Financial Instruments and Exchange Act, which favours electronic over paper delivery.

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The solution supports automatic generation and sharing of reports, as well as their easy integration onto sales companies’ websites, allowing for interactive access to investment data and performance reports on any device.

As the industry shifts towards a fully digitised process for selecting and purchasing investment trusts, NRI STREAM uses investor browsing and search data to assist asset managers in developing new products and refining their digital marketing approaches.

Investors can now effortlessly search for investment trusts using keywords on the sales company’s website, with pertinent reports readily available alongside the search results, thus improving the investment experience.

NRI senior corporate managing director Kazuya Kobayashi said: “We’re thrilled to introduce NRI STREAM after lots of great work by our teams to discover the pain points of asset managers and design a solution they can truly rely on.

“The solution’s critical functionality enables greater speed and efficiency highlighting yet another example of how NRI continues to enhance customer experience for investors through the digitalisation of the asset management industry.”

In 2018, Nomura, in partnership with Ledger and Global Advisors, launched Komainu to support institutional investment in digital assets.