Nikko Asset Management (Nikko AM) is planning to appoint David Collins to the newly created role of head of group marketing and communications.

Based in Tokyo, Collins will be responsible for all group marketing and communications activities for the firm worldwide.

Collins has over 20 years of experience working in Japan and other Asian countries, mainly in financial services, and is joining Nikko AM at a pivotal time in the firm’s history. The company is expanding globally as it reinforces its position as Asia’s leading independent asset manager.

As the primary spokesperson for Nikko AM, Collins will develop and execute the firm’s corporate marketing and communications strategy to increase awareness of Nikko AM’s expertise as an investment manager and as a thought leader in Asian markets.

"David brings us significant expertise as a marketing and communications professional with direct experience in the regions where we are upgrading our presence," said Charles Beazley, president and CEO of Nikko AM. "By harnessing the intellectual capital throughout the firm, David will support our growth strategy by ensuring that all communications are carefully tailored for our retail and institutional clients. We are very pleased to welcome him to the team."

Collins joins Nikko AM from The Hartford Financial Services Group, where he was head of external corporate communications. Prior to The Hartford, he was a television producer at Reuters in New York. He has also served in senior marketing roles in Tokyo at State Street Global Advisors and Standard & Poor’s and is fluent in Japanese.

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