New Silkroutes Group (NSG) has entered into the real estate investment with the launch of a joint-venture company that will focus on real estate advisory, deal originations and investment structuring.

The new firm, dubbed SilkrouteAsia Asset Management, will be based in Singapore and will also co-invest in projects with strategic partners.

The target markets of the venture include US, China, Japan, South Korea, Hong Kong, Singapore and Malaysia.

SilkrouteAsia Asset Management will be led by Steven Loh, who has a 50% stake in the business. Loh previously served as the country asset manager for South Korea, China and Japan at the real estate unit of Singapore sovereign wealth fund GIC.

Loh also served as the senior vice president at MEAG Pacific Star Asset Management, and as the group asset manager overseeing the investment properties of DBS Land prior to its merger with Pidemco Land in 2000 to form CapitaLand.

New Silkroutes Capital, the investment unit of NSG, has a 35% stake in the new business, while Global & Advisory Investments has a 15% stake.

NSG CEO Goh Jin Hian said: "This joint venture marks our foray into real estate investment, which completes the business verticals that NSG has identified for itself as an investment holding company. Steven's extensive contacts and networks in the United States and Asia will be extremely useful in building up this new business."