National Bank of Oman (NBO) has launched a private banking platform to expand offerings for its high-net-worth (HNW) customers, the Times of Oman has reported.

The new proposition will address the banking and financial advisory needs of NBO customers by offering them “comprehensive and holistic solutions”.

The bank’s team of consultants will leverage the latest technology, industry insights and analysis to assist clients towards long-term financial well-being.

According to NBO head of private banking Ali Mustafa Al Lawati, the new service is a valuable addition to the bank’s growing premier segment.

NBO’s private banking platform will roll out a spectrum of investment and wealth management products and services that will enable customers the opportunity to invest in a range of products to leverage market opportunities.

These will include global investment funds and structured products, the report said.

Additionally, the platform will offer products and services such as securities brokerage, systematic investment plans, global investment advisory, trade execution, wealth planning, trust services and financing across a range of options.

Al Lawati was quoted as saying about the development: “Our new Private Banking proposition marks a major milestone in our 50-year legacy, setting the benchmark for personalised banking in Oman.

“Our premium banking services are designed to meet the unique wealth management requirements of our customers, offering personalised wealth advisory with exclusive access to the latest investments and products.”

“We look forward to working closely with our clients to support them in reaching their investment and financial goals,” he added.