Morgan Stanley has partnered with data-aggregation company Addepar to enable its Private Wealth Management teams to offer differentiated service to HNW clients.
The Private Wealth Management teams if Morgan Stanley will use Addepar's data aggregation, performance reporting and client portal to do sophisticated analysis and fulfill end-clients' needs for tailored communications.
Armed with the top technology and key data insights, advisors will be able to spend more time on working directly with clients and building deeper relationships, Addepar said in a press statement.
Morgan Stanley chief information officer for wealth management Chris Randazzo said: "We look forward to working with Addepar. They have an innovative platform that our private wealth advisors will look to leverage to deliver a differentiated service to high net worth clients."
Addepar CEO Eric Poirier said: "Morgan Stanley has a strong track record of using technology to achieve industry-leading client service. Our platform enhances their ability to serve the reporting needs of their most complex end clients.
"A partnership of this caliber moves the goalposts for what advisors and their end clients can expect. It is a big step for Addepar and our ambitious vision to power global finance with a unified data model and open platform, empowering anyone to make truly data-driven investment decisions."