Morgan Stanley Investment Management has launched Morgan Stanley Institutional Fund – Global Quality Portfolio (Global Quality).

According to the company, Global Quality seeks to generate long-term returns by investing primarily in companies the portfolio management team characterizes as high quality.

To build the portfolio and identify quality, the portfolio managers of Morgan Stanley will screen companies on certain criteria, including a resilient top line, attractive margins and sustainable cross-cycle returns on capital.

Commenting on the launch, Christian Derold, managing director and portfolio manager for Global Quality, said: "Our primary goal is to compound our investors’ assets over time. By investing in high quality companies with an inherent economic robustness, we aim to deliver returns to investors at a time when they need them most, during difficult and challenging market environments.

"Investing over the long term allows us to realize value through the steady growth which characterizes our quality companies."

Morgan Stanley Investment Management, together with its investment advisory affiliates, has over 550 investment professionals around the world and US$347 billion in assets under management or supervision as of 30 June 2013.