UK-based wealth manager M&G Wealth Advice has chosen intelliflo as technology partner to support its expansion strategy.

Through this partnership, M&G Wealth Advice aims to provide improved intuitive interface to its advisers to enable simpler financial planning in shorter duration.

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Recently, the company revealed its plan to increase the number of its adviser from the existing 400 to 1,000 within the next five years.

intelliflo chief executive Nick Eatock said: “We see M&G Wealth Advice as a key strategic partner in the UK; they’re a business looking to invest in future growth and share our purpose of widening access to financial advice.

“We both firmly believe that using technology to best effect can make a huge difference to the success of an advice firm.”

Intelliflo, which provides intuitive software solutions for the financial services sector, currently serves around 30,000 advisers.

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M&G Wealth Advice partnership director Tom Hegarty said: “We’re pleased to partner with intelliflo, which will enable our business to continue to innovate and scale.

“This partnership will give our advisers and their teams a more intuitive interface, making the delivery of full financial planning more straightforward and less time-consuming.

“The switch to intelliflo will provide us with a flexible and extendable advice technology solution enabling further innovation and integration to our wider eco-system.”

Hegarty was quoted by Money Marketing as saying that M&G Wealth Advice had planned to achieve a threefold growth in its business.

In January this year, M&G Wealth Advice announced that it had bought a minority stake in digital investment specialist Moneyfarm in order to deliver investment services to its customers in the UK.