Grupo Bursátil Mexicano (GBM), an investment platform in the Mexican stock market, has signed an agreement to secure up to $150m investment from SoftBank.

The investment will be made via the SoftBank Latin America Fund into a subsidiary of GBM.

According to GBM, the transaction will value the company’s operating holding at more than $1bn.

GBM operates as an investment platform and brokerage firm in Mexico. The company serves institutions, individuals and external advisors. It has more than MX$800bn ($40.46bn) in assets under custody.

The Mexican firm plans to use the new proceeds to fuel growth in all business lines as well as foray into new verticals.

GBM co-CEO Pedro de Garay Montero said: “GBM’s mission is to transform Mexico into a country of investors. For over 35 years, we have been a leading player in the investment industry and today, thanks to our technology, we are now able to expand our services to everyone through our GBM+ platform.

“Additionally, GBM will keep investing in having the best product offering for our institutional and corporate clients. As well as building the best external advisor base in the country.

“SoftBank is investing in companies that are transforming the world, and GBM is no exception. We are delighted to partner with them as we accelerate our mission of helping Mexicans achieve financial freedom.”

SoftBank Group International CEO and SoftBank Group COO Marcelo Claure said: “As we look to make long-term investments in companies that will drive growth and innovation in the region, SoftBank is proud to partner with GBM, the leading investment platform transforming Mexico’s wealth management sector, in its mission to make investing accessible to all Mexicans.”