McFaddens & Co has expanded its global footprint by launching its multi-family office operations in UAE.

The group provides a suite of investment, wealth management, philanthropic, and lifestyle services. It expects the UAE operations to add more than $300m to its AUM.

The group plans to offer ‘local service, trusted advice and a truly international suite of services’ in UAE, which is said to houses nearly 200 billionaires and over a million HNW individuals.

McFaddens & Co CEO Max Eppel said that the firm will offer a multi-family office service ‘that truly understands the needs of the clients’ in the region.

Eppel said: “From our hub in the UAE, we have ambitious multi-phased plans to expand the reach and breadth of our offering across the Middle East and other fast-growing markets globally. We welcome our new team members and look forward to supporting our new clients in the region.”

McFaddens & Co’s UAE operation will be led by Nathan Tolman who joins the firm as director. He will help the company execute its strategy across the EMEA region and globally.

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Tolman has over 24 years of experience in the international financial and consulting space. In 2004, he founded Offshore Management Consulting to enable companies to structure their businesses in the UAE.

Commenting on the development, Tolman said: “McFaddens & Co is perfectly positioned to provide clients with a full suite of MFO services where there is a large established waiting demand in the EMEA region.”

Last November, AI-based robo asset manager FinaMaze entered UAE to offer a range of personalised investments for the Middle East and North Africa regions.