Mayfair Private, an independent private client advisory business wholly-owned by London-based law firm Mishcon de Reya, has launched a wholly-owned subsidiary in Dubai.

The firm said that its expansion into Dubai was driven by client demand and the region’s increasing importance as a business hub.

The new Dubai unit will provide private advisory services to the region’s high net worth families, and will be headed by Deepak Malhotra.

Malhotra most recently served as a managing director within the private bank at Barclays Wealth in Dubai. He formerly also served at Deloitte and Grant Thornton in the UK.

Mayfair Private London CEO Alistair Morgan said: "We are thrilled to have Deepak on board in Dubai. His energy and impressive experience advising families in the Middle East will be invaluable as we look to further develop our business in the region."

Mayfair Private was launched in 2014 by Mishcon de Reya, in a joint venture with offshore wealth planning business Opus Private. The firm advises families on a range of issues such as succession planning, family governance, international structuring and asset protection, but does not offer investment advice or investment management services.