Australian administration provider Link Group has rolled out a digital advice platform to offer online superannuation advice.

The tool, known as SuperMentor, has been developed by the company’s fund administration arm to allow superannuation funds differentiate their offering.

It includes a personalised to-do list, goal setting, education, four topics of advice and real time tracking of progress.

Link Group CEO of fund administration Suzanne Holden said: "Superannuation funds are increasing their advice offering as they recognise the provision of advice leads to greater member retention.

“Engaging and educating members not only improves their retirement outcomes, it engenders loyalty."

Multiple superannuation funds have expressed interest in joining the digital platform, Link said.

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Link Advice CEO Ross Bowden said: "A scaled advice model is a good entry point for people who have not previously received advice."