‘la Caixa’ will promote its on-line broker service, Bolsa Abierta, with the implementation of the first social network of a financial organization in Spain specifically designed for investors, the creation of new interactive tools, and the launching of new versions of applications for mobile phones and tablets.
The purpose of the financial organization is to promote its offer of on-line stock exchange investment services to increase customer loyalty through Bolsa Abierta. At present, the Bolsa Abierta service of ‘la Caixa’ has one million users and manages more than 75% of all security operations carried out by the bank, representing a volume of negotiation of 4,000 million Euros over the last 12 months.
StockTactics, the first social network of a bank specifically for investment strategies
Among the main novelties of the on-line broker is the creation de StockTactics, a new social network on stock exchange investment ideas, aimed at users with an interest in sharing their experience and discussing stock market strategies.
The service is exclusive to ‘la Caixa’ customers. This is the first time that a Spanish financial organization promotes a social network exclusively dedicated to investment strategies.
StockTactics enables setting up a share portfolio, real or simulated, and following its progress under real market conditions. At the same time, it is possible to view the profiles of other investors, members of the network, access the composition of their portfolios, and share opinions and comments.
The community has access to rankings of the most popular shares in the community, the most profitable portfolios, and the most active investors.
The community can be accessed by the Internet as well as by mobile phone, using the specific StockTactics application available for iPhone and Android.
The creation of the investor social network forms part of the strategy of ‘la Caixa’ to innovate its financial services through the creation of exclusive on-line communities for its customers.
In this regard, it is important to highlight that the «OnLine Community CaixaEmpresa», network of companies, designed to enable companies and individuals who are ‘la Caixa’ customers to widen their network of contacts and gain access to possible new partners, customers or suppliers.
‘la Caixa’ has also promoted a network for the elderly, associated with the ClubAhora program, where users share information and opinions about leisure activities, current affairs, etc.
The Bolsa Abierta on-line broker service reinforces this aim.
On the other hand, Bolsa Abierta incorporates new features in its versions for different channels (web, mobile and tablets) that further extend the information and analysis tools available to investors.
For example, the new Internet version of Bolsa Abierta incorporates a file with the general position of securities that includes all types of customer investments and changes the presentation of the securities file so that transactions can be performed with a single click.
The mobile versions premiere a new presentation of the general position for securities applications, as well as a new design adapted to make trading faster and easier.
‘la Caixa’: technological innovation at the service of its customers
‘la Caixa’ is considered one of the world leaders in innovation and new technologies. As a reference organization in this area, it has obtained numerous awards, including the prize for the ‘Most Innovative Bank in the World 2013’ at the Global Banking Innovation Awards, promoted by the Bank Administration Institute (BAI) and Finacle, and the ‘Best Bank in Spain 2013’ and ‘Best Bank in the World for Technological Innovation’ granted by Euromoney.
The financial organization has been the first to receive this recognition of maximum excellence in innovation among banks from every country in the world.
Currently, ‘la Caixa’ is the leading on-line bank in Spain, with more than 9.4 million customers; more than 3.3 million people use its mobile banking services and the organisation has had more than 5 million downloads of its financial applications.