Swiss wealth management group Julius Baer has appointed Kevin Tay as head of wealth planning and family office services in Singapore.

Tay will lead the group’s wealth planning team in Singapore with focus on offering wealth planning services to the clients.

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In the newly created role, he will also manage the family office offering to offer ‘innovative and bespoke solutions’ for family office clients.

In the wealth planning segment, Tay will work under Julius Baer Wealth Planning & Investment Finance APAC head Eleanor Yuen.

He will report to the group’s private banking southeast Asia head Jason Moo for family office services.

Commenting on the appointment, Moo added: “Kevin’s appointment showcases the importance of family offices to the Bank and our focus on family offices as a separate and unique client segment.

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“With his experience in structuring and advising family offices and his familiarity with the Bank and its products, I believe that Kevin is best placed to engage relevant stakeholders to develop an exclusive and targetted offering for family offices.”

Tay previously worked with Julius Baer for nearly 14 years and held key positions including head of Wealth Planning and Investment Finance for Southeast Asia.

He is joining the firm from Sequent Group, where he was senior partner, head of Asia and a member of the group executive committee.

Earlier in his career, Tay served a number of key roles at BNP Paribas Private Bank and HSBC Trustee in Singapore.

Yuen commented: “I am very pleased that Kevin has decided to return home to Julius Baer where he had set up and built the wealth planning department in Singapore. I am confident that under his leadership, the team will continue to create a differentiated wealth planning experience for our clients.”

Last month, Julius Baer hired Yvan Wicht as its group head for the Middle East & Africa, working out of Geneva.