Swiss private banking group Julius Baer has announced plans to launch a unit for direct private investments.

The new unit, which will be part of its Markets division, will target the bank’s wealthy and sophisticated private banking (UHNW) clients.

It will provide investment opportunities in private equity, private debt, and other unlisted or illiquid assets.

Giuseppe De Filippo will be in charge of the new unit.

He will assume the new role at Julius Baer along with an expert team on the 1st of October this year, when the unit will be launched.

Some of the members of this team will come from outside while some will be internal appointments.

These professionals will have expertise in structuring, sourcing, and distributing transactions.

Filippo will join from UBS, where he heads the Direct Investments Group and the Corporate Finance Group, globally.

He previously served as an associate principal at McKinsey & Company in Zurich, Singapore, and Shanghai.

Julius Baer CFO Dieter Enkelmann ​​said: “I am delighted to announce the hiring of Giuseppe and a team of proven experts to form this newly created unit ‘Direct Private Investments’.

“With their background, their experience, and international network, Giuseppe and the new team are perfectly equipped to successfully roll out these important services, expanding the capabilities of our Markets division and, thus, our relevance for UHNW clients.”

Julius Baer unveiled intention to enhance its offering for HNWI and UHNWI clients earlier this year.

The bank also plans to increase technology investments by around 20% in 2020 and 2021.

At the same time, it eyes 300 job cuts after plunge in profit.