JP Morgan Asset Management (JPMAM) has appointed Keith Marcroft as a regional sales manager in the north of England and Scotland.

In his new role, Marcroft will develop relationships with independent financial advisers, and regional discretionary firms within the regions.

Marcroft will report to Rob Sedgley, head of the IFA and regional discretionary sales team at JPMAM.

Prior to joining JPMAM, Marcroft has served as senior regional sales manager at HSBC Global Asset Management. Earlier to this, he has worked at BlackRock, Close Finsbury Asset Management, Edinburgh Fund Managers and Henderson.

Michael Parsons field sales team head at JPMAM said: "Keith brings extensive experience serving a wide range of retail clients and has a deep regional network of contacts. He will enhance an already strong team and enable us to continue to focus on excellent client service."

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