Ion Pacific, a Hong-Kong based investment and merchant banking firm, has launched its new European headquarters in London.

“This European base will provide a platform for Asian investors seeking entry or expansion into European markets and for global institutions pursuing their ambitions in China and the wider Asian markets,” the firm said in a statement.

The new office will be headed by the firm’s managing director and EMEA head, Claire Hoey.

Pierce Casey, formerly a director of DCC and Alchemy Venture Partners and the former head of Apax Partners, will assist Hoey as a senior adviser.

“As part of our international expansion, we have chosen London to become our main European platform to help bridge capital and investment flows between the Asian and Western markets. London is a global leader in financial markets and business excellence and we believe our presence here will significantly enhance our offering to both our Asian and international client base,” Casey stated.

In addition, the firm appointed Ellis Chu as the managing director and head of Greater China.

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Ellis most recently was the head of China mergers and acquisitions at Bank of America Merrill Lynch. He previously also served in senior M&A advisory roles at Citigroup Global Markets, Nomura and Lehman Brothers.

“Ellis’s experience in M&A in the Asia-Pacific region is industry leading and he has advised on China’s largest and most important transactions,” Hoey said.